When statewide shelter in place orders were put into effect throughout the United States in recent months, alcohol sales skyrocketed. Numerous press agencies have reported the increase in alcohol sales in the U.S. from stores and online. The jump in sales is partially due to panic buying and stockpiling. However, people generally are drinking more during the pandemic for several reasons. Fear, stress, boredom, fewer responsibilities like going to work every day or school, as well as many persons using the stay at home orders as an excuse to drink more.
The Associated Press, AP, interviewed Danelle Kosmal, vice president of the renowned market research firm Nielsen Corporation about the spike in alcohol sales. Kosmal attributes the growth mainly to stockpiling, while other experts have more significant concerns about the effects of alcohol on health and affecting judgment and behavior. The AP’s interview reveals that alcohol store sales increased by more than 50 %, and online sales jumped above 200% increase in sales of alcohol.
U.S. sales of alcoholic beverages rose 55% in the week ending March 21, according to market research firm Nielsen. Spirits like tequila, gin, and pre-mixed cocktails led the way, with sales jumping 75% compared to the same period last year. Wine sales were up 66% while beer sales rose 42%. And online sales far outpaced in-store sales. Nielsen said online alcohol sales were up 243%. (Associated Press)